WEBSITE
full brand
PROTOTYPING
MARKETING

edoocoo

Edoocoo is a communication platform created specifically for the educational community. Its a new start up gaining amazing traction with educators; the intentional simplicity of it’s design and functionality is really hitting a cord with it’s users.  When edoocoo approached us they had an idea. It was a great idea that could be beneficial to one of the most influential and important groups of people on the planet - educators. We had to do it justice…We played with names (it was worst than naming a child), colours, fonts and latterly logos. After some fun interactions with the edoocoo team, things started to gel together…

Our Approach

With a very competitive market already thriving in that sector, we sought out how we could differentiate the business, and convey the simplicity but effectiveness of the platform. User Experience was a massive part of the jigsaw we had to put together.  Rough sketches, wireframes and prototyping on InVision gave edoocoo a real understanding of the UX of the project, and latterly high fidelity prototyping ensured not a minute development time was wasted.

We spoke to lots of educators whilst researching exactly what kind of user interfaces they would like to use in the research stage, and sought their feedback throughout the design process.

edoocoo platform

From a blank piece of paper we started to plan out the User Flow of the platform, and ensure we included all of the features which the educators indicated that they would love, and leave out the features that would make the platform bloated and unfriendly for the user.

We completed a userflow diagram, and started to drop in the assets we had created for the brand. The platform started to take shape and via prototyping on InVision we managed

We spoke to lots of educators whilst researching exactly what kind of user interfaces they would like to use in the research stage, and sought their feedback throughout the design process.

We created a website with a full CMS to allow Starley to update their blog and make amends to their site themselves. It was built upon a Wordpress core, so multiple plugins and widgets could be installed cheaply and easily.

edoocoo mobile app

From a blank piece of paper we started to plan out the User Flow of the platform, and ensure we included all of the features which the educators indicated that they would love, and leave out the features that would make the platform bloated and unfriendly for the user.

We completed a userflow diagram, and started to drop in the assets we had created for the brand. The platform started to